How we transformed this client’s email strategy and saved their business from decline.
Our team strategized and created a killer email marketing strategy for the client,
which quickly brought their month-to-month revenue ratio back to positive!
Through smart segmentation, we split their big audience into hyper-targeted
buckets that would only receive emails that they cared about.
We pruned email addresses that were inactive for a long time through sunset
email campaigns, effectively bringing down the monthly ESP (Email Service
Provider) expenses of the client.
We lost some emails from the pruning operations, but we recouped the total
figure (and then some) by collecting the right kind of emails through an
effective pop-up strategy.
The client loved it, because it was easy for them to monitor our activity and
next steps.
We flipped the narrative and started sending value-based emails that the audience
opened and enjoyed.
We flipped the narrative and started sending value-based emails that the audience opened and enjoyed.
This ensured a predictable surge of income for the client.
We added personality to the copy, created customer personas, and started using the
name of an existing member of staff as the sender. Before, potential customers would
receive emails from a faceless brand – not ideal!
Month after month we managed to optimize the client’s flows, campaigns, and lead
acquisition even further!
1309 Coffeen Avenue
Ste 1200, Sheridan, WY 82801, USA
Ph: +1-307-683-8016 | Email: hi@zoronto.com
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