14 Automated Text Message Examples for Ecommerce Businesses

June 16, 2022
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Text messaging has become an essential tool for communication among all ecommerce businesses—from small to large—along with other communication channels such as email and phone calls.

 

While customers can (and should) still be served by those other communication channels, text messaging has made its own place among marketers because it is among the fastest ways to connect with an ecommerce audience.

 

From new product offers to discounted sales, ecommerce companies are communicating almost all types of messages with the target market. If you’re an ecommerce business owner looking to leverage the power of text-based-communication, then this article is for you…

 

In this blog post, we have included the most helpful automated text message examples for you to use in your SMS marketing campaigns.

 

5 Reasons to Use SMS as a Marketing Tool:

 

Reason# 1: Personal Connection with Potential Buyers

Text messages provide a more personal connection with customers as they can be tailored to their specific interests.

 

Reason#2: SMS marketing is designed for mobile commerce

Mobile commerce is on the rise. It’s expected to account for 72% of all ecommerce traffic by 2022. So it’s no surprise that online shopping brands are using SMS marketing to connect with their customers on their smartphones and tablets.

 

And, with the help of automated text message examples listed below, you can tap into your mobile audience segments to increase sales and conversions quite easily.

 

Reason #3: SMS messages have a high open-rate

Open rates for SMS marketing are typically 98%, compared to email open rates of 20-30%. This is because SMS messages are short and easy to read on a small screen and people always carry their phones with them.

 

So if you want to quickly get your message across as an Ecommerce brand, SMS is among the best ways to go. It also drives more engagement compared to some of the other marketing channels.

 

Reason #4: Automated text messages enhance customer loyalty

Automated text messages can be used to thank customers for their business, reward them for referrals, or promote new products and services. They also help update customers on their order status and shipment tracking.

 

When used effectively, relying on any of these automated text message examples can help build customer loyalty and get them coming back to your online brand.

 

Reason #5: Automated text messages can save you time

Text message automation can help save you time on tasks like customer service, order processing, and appointment reminders. In fact, you no longer have to worry about sending an SMS; when you have messages setup in your SMS marketing tool, you can literally forget about it and it takes care of itself.

 

And there’s no need to hire additional customer service staff to send SMS messages either—saving you time and money.

 

Now let’s take a look at some specific automated text message examples that you can use to boost your ecommerce business.

 

15 Automated Text Message Examples for Ecommerce Businesses

1. Cart Abandonment

Did you know that nearly two-thirds of shoppers who add items to their online shopping cart don’t complete the purchase? And, it is often referred to as “cart abandonment.”

 

Fortunately, there are a few ways to deal with cart abandonment, including using automated text messages. One of the ways is to simply remind shoppers about items they left in their cart and encourage them to complete their checkout process.

 

Below is an automated text message example used by a brand to get users to complete their checkout.

 

art abandonment automated text message example

 

Tips to use automated text messages to convert abandoned cart users:

 

  • Include a short link to the item in the text message
  • Personalize your message
  • Do not oversell, just nudge with a reminder
  • Write short messages and to the point
  • Test different messages to see what works best
  • Follow up with customers who have abandoned their carts almost instantly and a couple of days later

 

2. Special Occasions

Birthdays, anniversaries, and other special occasions are an excellent opportunity to reach out to your customers and thank them for their business. You can also use a simple text message to offer them a special discount or promotion.

 

However, when you send a message on any special occasion to the customer like the below automated text message example.

 

automated text message example for special occasion

 

 

3 Tips to Send Automated Text Messages on Special Occasions:

Tip#1: Identify the special occasions that are most important to your customers

Tip#2: Create a sense of urgency in your message

Tip#3: Send the message at the right time

 

3. Welcome Messages/Offers

One of the most popular automated text message examples is a Welcome Offer. To get started with this, you need to set up a text message software like Attentive — it is the most comprehensive text message marketing solution out there, especially for Shopify stores.

 

The first message you send can be a simple welcome message to the customer for signing up. It can also include a link to the newest collection of your products.

 

automated text message example for welcoming your new customers

 

When you send such offers in a welcome message, customers instantly connect with your brand and feel that you care about them signing up on your store.

 

4. Time-Sensitive Offers

As an ecommerce business owner, you know that it’s important to have your customers informed about your latest products and offers. But did you know that you can also use text messages to promote time-sensitive offers?

 

Yes, that’s right. You can create time-sensitive campaigns such as for different seasons, festivals, etc., and message your audience with those time-specific product offerings just like the below example:

 

automated text message example for time sensitive offers

You can:

  • Send a text message with a time-sensitive offer for your product or service.
  • Offer a discount
  • Track how many people take you up on your offer.

 

5. Sweepstakes

Sweepstakes are a great way to generate excitement and traffic on your site. You can use automated text messages to announce the winners of your sweepstakes and thank everyone who participated.

 

You can also offer a discount or other incentive for customers who enter the sweepstakes. With that, you can get customers excited about your sweepstakes and encourage them to participate. When you do this, remember to state the terms and conditions of the promotion in your automated text message.

 

6. Customer Loyalty Programs

If you have a customer loyalty program, you can promote it using automated text messages. You can remind your users about your program and offer them incentives to participate.

 

Build customer loyalty among your customers with automated text messages

 

5 SMS Marketing Best Practices for Promoting Customer Loyalty Programs:

  1. Start by creating a goal for your program

What do you want to achieve with it? Increased sales, more customers, or higher customer loyalty? Define your goal, and then create messaging that supports it.

 

  1. Send messages at the right time

Timing is key when it comes to using automated text messages for ecommerce effectively.

 

  1. Use incentives to encourage participation from your buyers

Incentives can be anything from discounts to complimentary products or a discounted membership.

 

  1. Create brief and easy to read messages

Customers are busy and won’t appreciate long, drawn-out messages. So, keep them to the point.

 

  1. Have a program that is easy to participate in

Because if customers have to jump through hoops to participate in your loyalty program, they’re likely to give up before they get started.

 

6. Order Confirmation

Order confirmation messages are an essential component of a successful ecommerce sales process. These messages reassure customers that their order has gone through successfully and leaves no room of doubt.

 

 

example order confirmation automated text message for ecommerce businesses

An automated order confirmation text message can:

 

Benefit #1: Build trust in your brand’s shipment process if they receive a text confirming the purchase.

 

Benefit #2: Provide customers with additional information about the product they purchased, such as the expected delivery date.

 

Benefit #3: Help to reduce the number of customer service inquiries.

 

When you have order confirmation messages set up correctly, they can add to a good customer experience.

 

There are many ways to set up automated order confirmation messages.

 

7. Customer Service

Customer service is among the most critical elements of a successful ecommerce business. When you’re looking to enhance your support or promote a new product, automated text messages can be immensely helpful.

 

By setting up automated SMSes, you can resolve their queries and concerns on time. You can also use it to send a link to the FAQ page allowing them to get answers themselves.

 

Tips to Setup Automated Text Messages for Customer Support:

  • Have the customer’s consent to send them support-related messages.
  • Create clear and concise messages.
  • Provide customers with important updates, such as order status, shipping details or account related information.

 

8. Current Events

Brands can update their customers about current events by sending automated text messages. By doing this, ecommerce brands can have their customers informed about new events, sales, and other important news.

 

To send these messages on specific events, ecommerce companies must create a message template in advance. This template should include the date and time of the event and a brief description of the event. Additionally, companies can have a link to more information about the event.

 

There are different types of text messages that businesses can send regarding the event. One of them is notification. Notifications are short, one or two-sentence messages informing customers about new events or sales.

 

Another type of text message is a reminder. Reminders are messages that remind customers about the event.

 

9. Reminders, Confirmations, and Updates

Along with that, automated text messages can also send reminders, confirmations, and updates to customers. This could include reminders about an upcoming appointment, confirmation of a recent order, or an update on the status of an order.

 

Reminder messages could be about a sale or about a scheduled support call. Updates can be about so many things including the products, their accounts, or even your new privacy policy.

 

10. New Arrivals

There are many ways to use automated text messages to promote your new products. You can send a message to customers who have opted-in to receive marketing messages from you, or you can send a message to all of your subscribers.

 

Whichever method you choose, your message must be clear and concise talking about the new products you are going to launch.

 

automated text message example for new or upgraded product versions

Step#1: Your first step is to create a message that promotes your new product. 

Step#2: Next, create a landing page that provides more information about the product.

Step#3: Finally, create a CTA that encourages people to visit the landing page.

 

11. Content Driven Communications

Providing value-added content is one of the best ways to engage customers and ensure that they return for more. You can use automated text messages to send customers links to your latest blog posts or articles.

 

example for automated text message for content driven communications

 

This will help you have your customers updated on the latest happenings in your industry and give them insights into how your business operates. It will also help to build a stronger relationship with your customers.

 

12. VIP Promotion

Automated text messages also allow you to send out VIP membership promotions to your customers. When you promote your VIP membership, you can let your customers know about the exclusive deals and benefits they will receive as a member.

 

You can also use automated text messages to remind your customers about the expiration dates of their membership. It will inform your customers about their membership status and encourage them to renew their membership.

 

example of a VIP access promotion through an text message

 

When you create an automated text message campaign for VIP memberships, include the following:

  1. Information about the exclusive deals and benefits that members receive.
  2. The expiration date of the customer’s current membership.
  3. Information on how to renew their membership.
  4. A call-to-action that encourages customers to become a member.

 

13. Early Access

You can also use automated text messages to give customers early access to your latest products or promotions. This will help you build anticipation and excitement for your new arrivals.

 

automated text message examples

 

Create the design of your automated text messages in a way that encourages customers to visit your site and take advantage of your early access promotion.

 

14. Shipping Notifications

Shipping notifications via message is one of the most common automated text message examples. You can use such messages to provide customers with updates on the status of their orders.

 

automated text message example of shipping notifications

 

It shall help to avoid any confusion or misunderstandings with regards to shipping.

 

When you create an automated text message campaign for shipping notifications, always have the below:

  1. Information about the status of the customer’s order.
  2. The estimated delivery date of the order.
  3. Information on how to track the order.
  4. A call-to-action that encourages customers to visit your site.
  5. A CTA that encourages customers to contact you if they have any questions about their order.
  6. The contact information for your customer service team.

 

A Quick Recap — 7 SMS Marketing Best Practices

Now that you have gone through some of the best automated text message examples, it’s time to learn about some best practices for SMS marketing strategy. These five tips will help you create successful SMS marketing campaigns:

 

1. Short and simple messages

The key to using an automated text message for businesses is to create short and simple messages because most people won’t read a long message on their phone.

 

2. Personalize your messages

Personalize your messages whenever possible. Use the customer’s name and add some personal touches to make the message feel more personal.

 

3. Make it urgent

Include a sense of urgency in your messages. This will encourage customers to take action right away.

 

4. Use images sparingly

Images can be used in SMS messages regularly, but use them sparingly. Too many images can slow down the loading time of your message and may cause it to be blocked by some carriers.

 

5. Test your messages

Always test your messages with different auto reply text message samples before sending them to customers. Format it properly and verify that the links work properly.

 

6. Include short link

Remember to add a short link in each text message that you send. So the receivers have an option to get onto your website and be able to take some kind of action.

 

7. Don’t send your messages during quiet hours

Last but not least, never send an sms during quiet hours to have a higher response rate.

 

To conclude, following any of these automated text message examples can be valuable for your ecommerce businesses. 

 

They allow you to communicate with your customers regularly and keep them updated on the latest happenings in your business. They also provide a way for you to promote your products and services, and build relationships with your customers.

 

Zoronto is a rapidly growing ecommerce retention marketing service provider. If you’re an ecommerce business looking to increase your brand loyalty and keep them coming back with the best text message marketing, then Zoronto is the perfect solution for your ecommerce brand. 

 

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