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300% Conversion Growth
In 3 Weeks

How we used pop-ups to double the email list growth of a brand within less than a month.
Pop-Up Conversion
Previously
0 %
Pop-Up Conversion
Now
0 %
Conversion Growth
in 3 Weeks
0 %

Challenge

Slow Email List Growth

People visit your website but leave empty-handed to never return again.
Every business’s nightmare!
People visit your website but leave empty-handed to never return again. Every business’s nightmare!
This brand’s problem was even worse: they were a leading brand in their
industry, but their email list growth was slower than expected.
This brand’s problem was even worse: they were a leading brand in their industry, but their email list growth was slower than expected.

Solution

Pop-Up Strategy Revamp

We knew immediately what the problem was: their email collection process.

We had to revamp the strategy of how they were collecting email addresses
from their visitors.
We had to revamp the strategy of how they were collecting email addresses from their visitors.
“Without a stable way to increase email subscribers, customer
acquisition and retention becomes very hard. We had to collect
email addresses and build a returning customer culture around
the brand.”
Sagar Kumar
Senior Success Manager, Zoronto
“Without a stable way to increase email subscribers, customer acquisition and retention becomes very hard. We had to collect email addresses and build a returning customer culture around the brand.”
Sagar Kumar
Senior Success Manager, Zoronto

Strategy

Collect Emails Along with Age Gate

Due to their industry restrictions, this client had to use an age gate to verify
whether a visitor could legally consume their product.
Due to their industry restrictions, this client had to use an age gate to verify whether a visitor could legally consume their product.

Their previous age-gate pop-up was just doing that: confirming the visitor’s age.

Their previous age-gate pop-up was just doing that: confirming the visitor’s age.

We revamped the copy and design of the age gate, but also added a seamless
next step: access to a discount through email.

We revamped the copy and design of the age gate, but also added a seamless next step: access to a discount through email.

Simple Copy & Offer

We kept the copy minimal, direct, and easy-to-skim. The offer was valuable and
easy-to-understand. The visitor could see the benefit of signing up with a
split-second glance.

We kept the copy minimal, direct, and easy-to-skim. The offer was valuable and easy-to-understand. The visitor could see the benefit of signing up with a split-second glance.

Mobile Friendly

The whole process was optimized for mobile, which was where the majority of the
client’s traffic was coming from.

The whole process was optimized for mobile, which was where the majority of the client’s traffic was coming from.

Welcome Follow-ups

Once a visitor signed up, they were greeted with the gift they were promised,
along with direct links to purchase. This helped turn strangers into first-time
buyers without a waste of time.

Once a visitor signed up, they were greeted with the gift they were promised, along with direct links to purchase. This helped turn strangers into first-time buyers without a waste of time.

Browse & Checkout Abandonment
Email Collection

We didn’t just collect emails upon the first visit.
We also implemented a pop-up strategy on key moments of the customer journey:
before exit and during checkout abandonment.
We also implemented a pop-up strategy on key moments of the customer journey: before exit and during checkout abandonment.
This way, we captured leads with higher purchase intent, effectively converting
many of them into subscribers and buyers.

This way, we captured leads with higher purchase intent, effectively converting many of them into subscribers and buyers.

Results

Pop-Up
Conversion
3%
Before
13%
After
Conversion
Growth
3
Before
300%
After

Results

Pop-Up
Conversion
3%
Before
13%
After
Conversion
Growth
3
Before
300%
After

Impact

The sign-ups of this client more than doubled within 3 weeks!
This eventually led to a surge of returning customers, effectively reducing
the customer acquisition costs of the client and leading to a safeguarded,
sustainable business.
This eventually led to a surge of returning customers, effectively reducing the customer acquisition costs of the client and leading to a safeguarded, sustainable business.
You Could Be Next…