CASE STUDY

Stay Golden Cosmetics

7x Revenue In 30 Days

How we helped a brand increase their revenue seven-fold during the
Coronavirus pandemic with innovative campaigns, exciting pop-ups and
personal connections with buyers within our first month together.

Challenge

This client’s entire identity was built around creating a cosmetics brand that makes a
statement on a night out. When the pandemic struck, people were no longer allowed to
go out and live their best party lives, which severely impacted their revenue.

This client’s entire identity was built around creating a cosmetics brand that makes a
statement on a night out. When the pandemic struck, people were no longer allowed to go out and live their best party lives, which severely impacted their revenue.

Solution

In order for this brand to succeed, they needed to increase their reach, and
show their customer base that they don’t have to go out to a party to have fun
with crazy makeup. For this, we needed to show their audience that getting
dolled up for no reason during a lockdown was not only possible, but could be
a way to show off their looks to people all around the world, which helped to
increase their reach.

Strategy

We used pop-ups designed to increase email onboarding and increased their
customer database – resulting in 93.7k new sign-ups.

We used pop-ups designed to increase email onboarding and increased their customer database – resulting in 93.7k new sign-ups.

We increased the amount of email campaigns sent out thanks to our efforts in increasing their number of subscribers through pop-ups on their website.

We increased the amount of email campaigns sent out thanks to our efforts in increasing their number of subscribers through pop-ups on their website.

Hosting digital parties with the CEO and the customers to build solid relationships
and increase trust in the brand. We also encouraged the brand to utilize their
social media to create challenges and hashtags to make it more interactive.

Hosting digital parties with the CEO and the customers to build solid relationships and increase trust in the brand. We also encouraged the brand to utilize their social media to create challenges and hashtags to make it more interactive.

Segmenting the audience allowed us to offer tailored discounts based on
customer behavior.

Segmenting the audience allowed us to offer tailored discounts based on customer behavior.

Sending self-care tips and personalized emails from the CEO of the company in order
to solidify a personal touch. These emails did not include any promotional content.

Sending self-care tips and personalized emails from the CEO of the company in order to solidify a personal touch. These emails did not include any promotional content.

Results and Impact

In our first month together, we’ve not only been able to increase our client’s revenue
by 7x, we’ve also generated a massive 38% in extra revenue through emails with the
help of pop-ups and other methods in the months following the lockdown.

While the industry standard for cosmetic company open rates is around 10%, we’ve
also managed to consistently triple our client’s open rates to over 30%

In our first month together, we’ve not only been able to increase our client’s revenue by 7x, we’ve also generated a massive 38% in extra revenue through emails with the help of pop-ups and other methods in the months following the lockdown.

While the industry standard for cosmetic company open rates is around 10%, we’ve also managed to consistently triple our client’s open rates to over 30%

Because of this campaign, our client continues to grow
into one of the leading brands in their niche.

Because of this campaign, our client continues to grow into one of the leading brands in their niche.

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