3x Email Marketing Revenue
in 3 Months

How we revamped the email strategy of this eCommerce brand
and increased their email revenue from $100k to $300k per month.

$ 0 K+
Email Revenue
0 x
Increase in 3 Months
0 %
Open Rate

Challenge

Low Email Revenue, Low Open Rates

Our client had a fiercely loyal fanbase, but customer retention and generating
sales via email had been challenging.

Our client had a fiercely loyal fanbase, but customer retention and generating sales via email had been challenging.

The numbers proved it. Email made up barely 10% of their total sales, and open
rates averaged from 8% to 10%.

The numbers proved it. Email made up barely 10% of their total sales, and open rates averaged from 8% to 10%.

Solution

Testing - Segmentation - Personas

The client had good products and loyal customers. Fans interacted with the
brand on social media and left thousands of positive reviews all over the web.

The client had good products and loyal customers. Fans interacted with the brand on social media and left thousands of positive reviews all over the web.

Our goal was to achieve the same level of engagement via email.

Our goal was to achieve the same level of engagement via email.

“It was a gradual process, but with the right strategy in place,
we started seeing results in as fast as seven days.”

“It was a gradual process, but with the right strategy in place, we started seeing results in as fast as seven days.”

Arindam Patra

Campaign Manager, Zoronto

Strategy

Send Time

Based on past customer behavior and constantly testing multiple send times,
we discovered when the majority of recipients open their emails.

Based on past customer behavior and constantly testing multiple send times, we discovered when the majority of recipients open their emails.

Tone of Voice

Part of what made this brand engaging was its unique personality.
We embraced their tone of voice and spoke in a way that relates to
the young, fun crowd that our client caters to.

Design Revamp

We made the email layouts more vibrant & fun. It was only fitting,
given the colorful personality of the fans of the brand.

Segmentation

We segmented the list based on customer personas we crafted and
wrote copy that resonated with each audience segment.

Tone of Voice

Part of what made this brand engaging was its unique personality. We embraced their tone of voice and spoke in a way that relates to the young, fun crowd that our client caters to.

Design Revamp

We made the email layouts more vibrant & fun. It was only fitting, given the colorful personality of the fans of the brand.

Segmentation

We segmented the list based on customer personas we crafted and wrote copy that resonated with each audience segment.

Results

Revenue
Generated

$300K+
Email Revenue

3x
Increase in 3 Months

Email
Effectiveness

40.6%
Open Rate

8.3%
Click Rate

Email
Revenue

10%
Before

30%
3 Months Later

Email became a viable channel for sales generation, and the customer engagement
skyrocketed.

Email became a viable channel for sales generation, and the customer engagement skyrocketed.

Results

Revenue
Generated

$300K+
Email Revenue

3x
Increase in 3 Months

Email
Effectiveness

40.6%
Open Rate

8.3%
Click Rate

Email
Revenue

10%
Before

30%
3 Months Later

Email became a viable channel for sales generation, and the customer engagement
skyrocketed.

Email became a viable channel for sales generation, and the customer engagement skyrocketed.

Impact

Keeping the momentum week after week,
we eventually broke our record by
increasing the client’s email revenue by
another 54% the following month!

Keeping the momentum week after week, we eventually broke our record by increasing the client’s email revenue by another 54% the following month!

Because of our strategy, the client now has high-
converting flows and a customer experience that
reflects the brand!

Because of our strategy, the client now has high-converting flows and a customer experience that reflects the brand!

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