How we revamped the email strategy of this eCommerce brand
and increased their email revenue from $100k to $300k per month.
Our client had a fiercely loyal fanbase, but customer retention and generating
sales via email had been challenging.
Our client had a fiercely loyal fanbase, but customer retention and generating sales via email had been challenging.
The numbers proved it. Email made up barely 10% of their total sales, and open
rates averaged from 8% to 10%.
The numbers proved it. Email made up barely 10% of their total sales, and open rates averaged from 8% to 10%.
The client had good products and loyal customers. Fans interacted with the
brand on social media and left thousands of positive reviews all over the web.
The client had good products and loyal customers. Fans interacted with the brand on social media and left thousands of positive reviews all over the web.
Our goal was to achieve the same level of engagement via email.
Our goal was to achieve the same level of engagement via email.
“It was a gradual process, but with the right strategy in place,
we started seeing results in as fast as seven days.”
“It was a gradual process, but with the right strategy in place, we started seeing results in as fast as seven days.”
Arindam Patra
Campaign Manager, Zoronto
Based on past customer behavior and constantly testing multiple send times,
we discovered when the majority of recipients open their emails.
Based on past customer behavior and constantly testing multiple send times, we discovered when the majority of recipients open their emails.
Part of what made this brand engaging was its unique personality.
We embraced their tone of voice and spoke in a way that relates to
the young, fun crowd that our client caters to.
We made the email layouts more vibrant & fun. It was only fitting,
given the colorful personality of the fans of the brand.
We segmented the list based on customer personas we crafted and
wrote copy that resonated with each audience segment.
Part of what made this brand engaging was its unique personality. We embraced their tone of voice and spoke in a way that relates to the young, fun crowd that our client caters to.
We made the email layouts more vibrant & fun. It was only fitting, given the colorful personality of the fans of the brand.
We segmented the list based on customer personas we crafted and wrote copy that resonated with each audience segment.
Revenue
Generated
$300K+
Email Revenue
3x
Increase in 3 Months
Email
Effectiveness
40.6%
Open Rate
8.3%
Click Rate
Email
Revenue
10%
Before
30%
3 Months Later
Email became a viable channel for sales generation, and the customer engagement
skyrocketed.
Email became a viable channel for sales generation, and the customer engagement skyrocketed.
Revenue
Generated
$300K+
Email Revenue
3x
Increase in 3 Months
Email
Effectiveness
40.6%
Open Rate
8.3%
Click Rate
Email
Revenue
10%
Before
30%
3 Months Later
Email became a viable channel for sales generation, and the customer engagement
skyrocketed.
Email became a viable channel for sales generation, and the customer engagement skyrocketed.
Keeping the momentum week after week,
we eventually broke our record by
increasing the client’s email revenue by
another 54% the following month!
Keeping the momentum week after week, we eventually broke our record by increasing the client’s email revenue by another 54% the following month!
Because of our strategy, the client now has high-
converting flows and a customer experience that
reflects the brand!
Because of our strategy, the client now has high-converting flows and a customer experience that reflects the brand!
You Could Be Next…
