Pop-ups + Email Marketing =
$100K in 4 Days

How we helped an eCommerce brand turn passers-by into raving fans
with simple pop-up displays & smart email campaigns in just 4 days.

Pop-ups + Email Marketing = $100K in 4 Days

How we helped an eCommerce brand turn passers-by into raving fans with simple pop-up displays & smart email campaigns in just 4 days.

0 k+
Views
0 k+
Signups
$ 0 k+
Revenue

Challenge

1,000s of Visitors, Few Purchases

Canvas Beauty Brand is a hair care brand that banks on unique
branding to build a strong African-American audience.

Canvas Beauty Brand is a hair care brand that banks on unique branding to build a strong African-American audience.

They had thousands of visitors in their online store every day, but
the majority left without purchasing. On top of this, their email list
was relatively small.

They had thousands of visitors in their online store every day, but the majority left without purchasing. On top of this, their email list was relatively small.

Solution

Pop-ups + Nurture Email Sequence

We had one goal: to turn passers-by into email subscribers and
then first-time buyers.

We had one goal: to turn passers-by into email subscribers and then first-time buyers.

To achieve our objective, we tailored a custom strategy using two
welcome Privy pop-up displays and triggered email sequences to
nurture the newly captured leads.

To achieve our objective, we tailored a custom strategy using two welcome Privy pop-up displays and triggered email sequences to nurture the newly captured leads.

“This high-growth brand has momentum, an organic customer
base, and products that provide real value to their market. We
want to get the most out of the traffic they’re getting, initially
aiming to add 20% to their revenue each month.”

“This high-growth brand has momentum, an organic customer base, and products that provide real value to their market. We want to get the most out of the traffic they’re getting, initially aiming to add 20% to their revenue each month.”

Sagar Kumar

Campaign Manager, Zoronto

Strategy

Mobile-Friendly Setup

With over 85% of their traffic coming
from mobile, we made the pop-up &
email designs responsive.

As expected, around 92% of the
views and signups during the first
four days of the launch came from
mobile users.

With over 85% of their traffic coming from mobile, we made the pop-up & email designs responsive.

As expected, around 92% of the views and signups during the first four days of the launch came from mobile users.

Active A/B Testing

We set up both welcome and exit pop-ups to find out which one
works better. Interestingly, welcome pop-ups won by a huge margin.

We set up both welcome and exit pop-ups to find out which one works better. Interestingly, welcome pop-ups won by a huge margin.

Captivating Copy

The copy and message was clear: Give us your email address and
we’ll give you a discount. The CTA reframed the offer as a gift, which had
a positive impact on conversions.
The copy and message was clear: Give us your email address and we’ll give you a discount. The CTA reframed the offer as a gift, which had a positive impact on conversions.

Audience-Focused Design

The design was simple, and it visualized the kind of audience we
aimed to attract: women with natural hair that need special care.

The design was simple, and it visualized the kind of audience we aimed to attract: women with natural hair that need special care.

Results

Revenue
Generated

1.4K+
Redemptions

$100K+
Revenue

Email List
Growth

70.4K+
Views

12.3K+
Signups

Conversion
Rates

17.5%
Mobile

17.1%
Desktop

One month later, the Privy pop-up campaign doubled its email signups.

Results

Revenue
Generated

1.4K+
Redemptions

$100K+
Revenue

Email List
Growth

70.4K+
Views

12.3K+
Signups

Conversion
Rates

17.5%
Mobile

17.1%
Desktop

One month later, the Privy pop-up campaign doubled its email signups.

“Keep up the good work! 5/5 on communication.
Zoronto is great! Would recommend!”

“Keep up the good work! 5/5 on communication. Zoronto is great! Would recommend!”

Nelson

Canvas Beauty Brand

Impact

The Privy email series became the
biggest revenue-generating flow for
our client, responsible for 43% of the
total revenue of the brand.

The Privy email series became the
biggest revenue-generating flow for our client, responsible for 43% of the total revenue of the brand.

Because of this campaign, our client continues to grow
into one of the leading brands in their niche.

Because of this campaign, our client continues to grow into one of the leading brands in their niche.

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