$1.7 Million During the Pandemic

How we skyrocketed this eCommerce brand’s revenue in just
6 weeks.

0
Weeks
0 K+
New Signups
$ 0 M+
Revenue

Challenge

Not Enough Sustainable Revenue

It is vital to do good business in a period of crisis. Business sustains lives.

This brand didn’t know how to capitalise the big wave of online shopping during
the COVID-19 outbreak, so they can save & strengthen their business.

This brand didn’t know how to capitalise the big wave of online shopping during the COVID-19 outbreak, so they can save & strengthen their business.

Solution

Pop-Ups + Empathetic Email Campaigns

Our goal was simple: to capture the incoming traffic & make them an offer
they couldn’t refuse.

Our goal was simple: to capture the incoming traffic & make them an offer they couldn’t refuse.

To make it happen, we tested a series of pop-ups that offered something
valuable in exchange for their email address. Then, we targeted the new
subscribers with email campaigns that resonated with them and made
them act right away.

To make it happen, we tested a series of pop-ups that offered something valuable in exchange for their email address. Then, we targeted the new subscribers with email campaigns that resonated with them and made them act right away.

“Good business helps people tide over these uncertain
times. We were happy we could deploy this high-converting
campaign for the client and help them solidify their online
business.”

“Good business helps people tide over these uncertain times. We were happy we could deploy this high-converting campaign for the client and help them solidify their online business.”

Harish Vema

Campaign Manager, Zoronto

Strategy

Enticing Pop-Up

During crises, people’s attention is scattered.
We kept our offer minimal, to-the-point, and impossible to ignore.

During crises, people’s attention is scattered. We kept our offer minimal, to-the-point, and impossible to ignore.

Urgency

People tend to forget what they signed up for, so we included elements of
urgency in our strategy (i.e. “Stock Up Now”) to convert as many visitors
into subscribers and then into buyers.

Empathetic Copy

During the weird period of COVID-19, people needed to feel understood.
Our messaging expressed empathy towards our client’s customers.

Regular Follow-ups

They say the average person needs to be exposed to an offer 5-7 times
before they can act upon it. We made sure we followed up rigorously,
segmenting our client’s audience based on their behavior.

Urgency

People tend to forget what they signed up for, so we included elements of urgency in our strategy (i.e. “Stock Up Now”) to convert as many visitors into subscribers and then into buyers.

Empathetic Copy

During the weird period of COVID-19, people needed to feel understood. Our messaging expressed empathy towards our client’s customers.

Regular Follow-ups

They say the average person needs to be exposed to an offer 5-7 times before they can act upon it. We made sure we followed up rigorously, segmenting our client’s audience based on their behavior.

Results

Revenue
Generated

22.8K+
Redemptions

$1.68M+
Revenue

Email List
Growth

894K+
Views

122K+
Signups

Conversion
Rates

18%
Mobile

26%
Desktop

Our client celebrated, because they managed to save their business with
the most profitable 6 weeks of their lives!

Our client celebrated, because they managed to save their business with the most profitable 6 weeks of their lives!

Results

Revenue
Generated

22.8K+
Redemptions

$1.68M+
Revenue

Email List
Growth

894K+
Views

122K+
Signups

Conversion
Rates

18%
Mobile

26%
Desktop

Our client celebrated, because they managed to save their business with the most profitable 6 weeks of their lives!

Impact

Our client hasn’t stopped growing ever since. This campaign
sparked momentum and helped the client find their path
towards profitability.

Our client hasn’t stopped growing ever since. This campaign sparked momentum and helped the client find their path towards profitability.

These 6 weeks paved the way towards a more sustainable
business strategy that works repeatedly, despite the
COVID-19 crisis.

These 6 weeks paved the way towards a more sustainable business strategy that works repeatedly, despite the COVID-19 crisis.

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