How 1 strategic email campaign drove 7.4% of WomanOcean’s email revenue for the month.
Average Open Rate
0% +
Total Campaign Opens
0K +
Average Order Value (AOV)
$0+
Challenge
Low Revenue, Low AOV
Having experienced a relatively slow season, this women’s shapewear brand was looking to increase revenue generated by email marketing.
Having experienced a relatively slow season, this women’s shapewear brand was looking to increase revenue generated by email marketing.
To get this eCommerce store back on track, we needed to follow a bold approach that would deliver immediate results.
To get this eCommerce store back on track, we needed to follow a bold approach that would deliver immediate results.
Solution
Benefit-Focused Email Campaign
We needed to create a high-converting campaign that would appeal to the desires of the target audience & boost AOV.
We needed to create a high-converting campaign that would appeal to the desires of the target audience & boost AOV.
“We wanted to put the age-old saying of ‘features tell,
benefits sell’ to the test.”
Addy Awan Success Manager, Zoronto
“We wanted to put the age-old saying of ‘features tell, benefits sell’ to the test.”
Addy Awan Success Manager, Zoronto
Strategy
Persuasive Copywriting
We prioritized persuasive copy that was skimmable, benefit-focused, & identified with consumers’ concerns.
We prioritized persuasive copy that was skimmable, benefit-focused, & identified with consumers’ concerns.
Social Proof
Including a raving testimonial from a verified buyer was evidence that other women had purchased & found value in the featured product.
Including a raving testimonial from a verified buyer was evidence that other women had purchased & found value in the featured product.
Simple Design, Clear Layout
Knowing the demographic (females aged 40-50), we decided to let the copy shine by keeping the design minimalistic with a neat & non-distracting layout.
Knowing the demographic (females aged 40-50), we decided to let the copy shine by keeping the design minimalistic with a neat & non-distracting layout.
2 Calls to Action Instead of 1
Instead of giving the subscriber the option to either buy or leave, we eliminated the latter by displaying 2 CTAs side-by-side, each asking for different purchase actions
(buy one or buy three).
Instead of giving the subscriber the option to either buy or leave, we eliminated the latter by displaying 2 CTAs side-by-side, each asking for different purchase actions
(buy one or buy three).
By including 2 CTAs, the decision was no longer whether or not to spend money but rather which purchase option/saving to choose from.
By including 2 CTAs, the decision was no longer whether or not to spend money but rather which purchase option/saving to choose from.
Targeted Segmentation
The final step in the strategy was to send the campaign to those most likely to be interested.
We honed in on subscribers who had already purchased from the brand in the past & those who had recently shown interest (a.k.a. Users who signed up to receive email promotions within the last 15 days).
We honed in on subscribers who had already purchased from the brand in the past & those who had recently shown interest (a.k.a. Users who signed up to receive email promotions within the last 15 days).
Results
Email Revenue
for the Month
7.4%
Increase
Campaign Revenue
78%
Increase
Click Rate
13%
Increase
Conversions
130+
Increase
Success! It was one of the most profitable campaigns of the last few months.
Impact
By restoring confidence in the power of email marketing, this campaign set the brand on the recovered path to profitability.
