Based on our previous campaign data, we created behavior-based segments of
the RYZE audience.
Based on our previous campaign data, we created behavior-based segments of the RYZE audience.
Specifically, we focused on one-off buyers that could become repeat customers.
Before sending any segment-based campaign, though, we utilized the secret
‘Expected to Order’ feature of Klaviyo.
Before sending any segment-based campaign, though, we utilized the secret ‘Expected to Order’ feature of Klaviyo.
The concept is simple: their algorithm predicts which part of the audience is
more likely to buy soon, including both buyers and non-buyers.
The concept is simple: their algorithm predicts which part of the audience is more likely to buy soon, including both buyers and non-buyers.
Such a feature allows us to target this algorithmically-generated audience with
laser-targeted campaigns.
Such a feature allows us to target this algorithmically-generated audience with laser-targeted campaigns.
And they work miracles… yielding up to 5% conversion rate, way above the
industry standard!
And they work miracles… yielding up to 5% conversion rate, way above the industry standard!
Once the monthly ‘Expected to Order’ campaign was out of the way, next
came the ‘Subscribe Now’ campaign.
Once the monthly ‘Expected to Order’ campaign was out of the way, next came the ‘Subscribe Now’ campaign.
In this monthly campaign, we targeted the one-off buyers of the previous
month, who could be satisfied with the product and interested in buying
monthly at a discounted price.
In this monthly campaign, we targeted the one-off buyers of the previous month, who could be satisfied with the product and interested in buying monthly at a discounted price.
Once again… such campaigns brought in great returns, due to their
personalized nature.
Once again… such campaigns brought in great returns, due to their personalized nature.
Well… this one surprised us!
RYZE is a beverage, but we found out that there’s a sizable segment of their
audience that uses their mushroom coffee as a cooking ingredient!
RYZE is a beverage, but we found out that there’s a sizable segment of their audience that uses their mushroom coffee as a cooking ingredient!
Because of this weird discovery, we started sending more recipe-based
emails.
Because of this weird discovery, we started sending more recipe-based emails.
At the end of the email, we invited those who cook with RYZE to answer a
1-question survey and unlock a surprise: a personal discount code for another
bag of RYZE or monthly subscription, so they can cook even more!
At the end of the email, we invited those who cook with RYZE to answer a 1-question survey and unlock a surprise: a personal discount code for another bag of RYZE or monthly subscription, so they can cook even more!
…You guessed it. People took up on the offer like crazy!
