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Email Flows That Beat
the Industry

How we improved a client’s email flows and beat the industry by 58.6%.
Revenue Per
Flow Recipient
$ 0 %
Higher Than
Industry
+ 0 %
Flow ROI
Increase
+ 0 %

Challenge

Low Automated Revenue

What is the use of email flows, if nobody purchases?
This brand kept adding leads in their welcome and abandonment flows, but
they were not converting as much as they hoped.
This brand kept adding leads in their welcome and abandonment flows, but they were not converting as much as they hoped.
Hence their automated revenue was really low compared to industry standards.

Solution

Boost Email Flow Performance

We identified the big problem and set out to turn things around.
Their flows were not bad, but crucial details kept them from converting well. Our
team of experts mapped out the areas of improvement and created an email
flow strategy that surpassed the industry standards.
Their flows were not bad, but crucial details kept them from converting well. Our team of experts mapped out the areas of improvement and created an email flow strategy that surpassed the industry standards.
“Automated revenue is the bread and butter of every business,
especially during these uncertain times. We loved the challenge
and were confident from the start about the results.”
Thomas Lalas
Senior Copywriter, Zoronto
“Automated revenue is the bread and butter of every business, especially during these uncertain times. We loved the challenge and were confident from the start about the results.”
Thomas Lalas
Senior Copywriter, Zoronto

Strategy

Fix of Technical Issues

Most of the client’s flows had technical setup issues and wrong triggers, resulting
in fewer people receiving the flow emails.
Most of the client’s flows had technical setup issues and wrong triggers, resulting in fewer people receiving the flow emails.

Before improving the flows, we identified and fixed these issues.

Subject Line A/B Testing

The client’s low open rates resulted in low automated revenue.
We added a new set of subject lines, which eventually vastly outperformed
the client’s versions.
We added a new set of subject lines, which eventually vastly outperformed the client’s versions.

A month later, we had significant data proving that our subject lines worked
better, so we disabled theirs.

A month later, we had significant data proving that our subject lines worked better, so we disabled theirs.

A/B Test New Flow Branch

Additionally to the subject line A/B test, we added a new flow branch with a
revamped email body.
Additionally to the subject line A/B test, we added a new flow branch with a revamped email body.
Our versions also converted significantly better compared to the previous
versions, which we switched off after a month’s worth of data.
Our versions also converted significantly better compared to the previous versions, which we switched off after a month’s worth of data.
conversion

Mobile First

70% of the client’s audience were consuming email on the go.

We re-designed and optimized their emails to be mobile friendly, which resulted in
better conversions.

We re-designed and optimized their emails to be mobile friendly, which resulted in better conversions.

Continuous Data Analysis

This is a mistake that many agencies and clients make: they build their email flows
and then forget them.
This is a mistake that many agencies and clients make: they build their email flows and then forget them.
The fact that a set of emails performs well for a month doesn’t automatically mean
that they will keep performing well over-time.

The fact that a set of emails performs well for a month doesn’t automatically mean that they will keep performing well over-time.

We kept monitoring the vital KPIs of the business and made necessary tweaks when
needed, backed by data.

We kept monitoring the vital KPIs of the business and made necessary tweaks when needed, backed by data.

Email Timing Correction

No one wants to be disturbed at the wrong time.
Based on our collected data, we modified the time delays to make each flow email
more compelling to the user.

Based on our collected data, we modified the time delays to make each flow email more compelling to the user.

Results

RPR
Comparison
$1.51
Industry
$2.38
Ours
Client’s Flow
RPR vs Industry
-45%
Before
+58.6%
Now
Client Flow
Revenue
$0.83
Before
186.7%
Increase
Month after month, our client cherished the continuous improvement
of their automated flows, which brought newfound stability into their
business.

Results

RPR
Comparison
$1.51
Industry
$2.38
Ours
Client’s Flow
RPR vs Industry
-45%
Before
+58.6%
Now
Client Flow
Revenue
$0.83
Before
186.7%
Increase
Month after month, our client cherished the continuous improvement of their automated flows, which brought newfound stability into their business.

Impact

Because of their improved automated revenue, the client invested more back into
their business, hiring new support staff and improving their brand experience.
Because of their improved automated revenue, the client invested more back into their business, hiring new support staff and improving their brand experience.
Automated revenue means you can focus on what you’re best at: growing
your business.
Automated revenue means you can focus on what you’re best at: growing your business.
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