3 x Email Revenue in 30 Days

How we tripled Stay Golden Cosmetics’ email revenue in
the space of 30 days.

Total Opens

0 K +

Increase in Email
Revenue

0 %

Sign-ups

0 K +

Challenge

Stagnant Email Revenue, Low AOV

After experiencing a plateau in email revenue, this CPG brand needed to
accelerate its efforts to capitalize on the upcoming holiday season.

After experiencing a plateau in email revenue, this CPG brand needed to accelerate its efforts to capitalize on the upcoming holiday season.

Our goal was to attract more sign-ups, boost email revenue, and increase
AOV.

Our goal was to attract more sign-ups, boost email revenue, and increase AOV.

Solution

Pop-Ups + A Curated Email Strategy + Cross-sells

The goal was to grow the email list, nurture already-existing subscribers, and
build anticipation for upcoming launches.

The goal was to grow the email list, nurture already-existing subscribers, and build anticipation for upcoming launches.

All the while focusing on increasing the value of individual sales.

“The holiday season presents a sizable opportunity for eCommerce
brands to attract new customers and make more sales. Knowing this,
we wanted to implement a winning retention strategy that would
really kick start this season of profitability.”
Addy Awan
Success Manager, Zoronto

“The holiday season presents a sizable opportunity for eCommerce brands to attract new customers and make more sales. Knowing this, we wanted to implement a winning retention strategy that would really kick start this season of profitability.”
Addy Awan
Success Manager, Zoronto

Strategy

Pop-Ups

To appeal to consumers’ desire for exclusivity, we offered new sign-ups VIP
access to new releases and holiday deals.

To appeal to consumers’ desire for exclusivity, we offered new sign-ups VIP access to new releases and holiday deals.

This helped us capture incoming traffic and grow our client’s email list
ahead of the festive season.

This helped us capture incoming traffic and grow our client’s email list ahead of the festive season.

A Curated Email Strategy

We carefully curated a hybrid email strategy consisting of promo/urgency-based
emails and value/text-based emails.

We carefully curated a hybrid email strategy consisting of promo/urgency-based emails and value/text-based emails.

The value-based ‘reply to’ emails helped ramp up engagement and deliverability.
At the same time, promo/urgency-based emails and SMSs generated excitement
by encouraging profiles to ‘mark their calendars’ and gain ‘early bird access’ to
launches.

The value-based ‘reply to’ emails helped ramp up engagement and deliverability. At the same time, promo/urgency-based emails and SMSs generated excitement by encouraging profiles to ‘mark their calendars’ and gain ‘early bird access’ to launches.

Cross-Sells

We then used persuasive messaging and eye-catching designs to recommend
additional, complementary products to customers.

We then used persuasive messaging and eye-catching designs to recommend additional, complementary products to customers.

This maximized value while simultaneously increasing revenue per order.

Results

Total Email
Revenue

186%
Increase

Campaign
Revenue

241%
Increase

Open
Rates

114%
Increase

Average Order
Value

5.5%
Increase

Success! It was one of the most profitable months of the year for our client.

Impact

This strategy stimulated growth ahead of the holiday season and enabled
our client to enjoy greater profits in the following months.

You Could Be Next…